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Thursday, September 21, 2023

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LEGENDARY FASHION HOUSE ANNOUNCES ‘RABANNE BEAUTY’

Would you like to feel the creative power of cosmetics while enjoying Paco Rabanne’s signature designs? We have good news for those who say “yes”!

The legendary fashion house has announced Rabanne Beauty! This is the largest category expansion since the original introduction of the brand’s first fragrances to bear the brand’s name in 1969.

Launch this year that will launch a full line of cosmetics; Contains a wide variety of products for eyes, lips and face. It also offers a carefully selected selection of more avant-garde finishes designed to appeal to the wearer’s inner artist. Of course, innovation would be incomplete without a fresh face and creative vision. Diane Kendal joins the brand as Creative Director of Rabanne Beauty, focusing on her belief that “There is no beauty, only beauty.” Rabanne Beauty will make its runway debut at the brand’s Paris Fashion Week Spring/Summer 2024 fashion show, which will be held in late September.

The version of the collection, which will be officially released on October 1, will include products divided into different categories; however, Rabanne Beauty’s eye makeup category is on sale. Eyephoria is filled with richly colored eyeshadows, dramatic mascaras, and stylish, custom packaging that looks like jewellery.

Later in the fall, the remaining three groups will open on the brand’s website and on Ulta.com. Rabanne Rouge focuses on lips; It offers versatile lipsticks and moisturizing glossy lip balms in twelve different colors. Nudes compliment the skin; It offers a 91% natural origin foundation in 40 different colors. Finally, the Arts Factory is the playground of versatile and unusual finishes; Think glitters, chromes, and creamy highlighters for face and body. This only encourages users to express themselves.

Rabanne Beauty explains that she attributed her decision to collaborate with Ulta on her goal to appeal to Gen Z, an age group famous for their more individualistic and expressive approach to makeup. “We know our devoted beauty lovers will love the unique packaging, innovative formulas, bold statement pigments and shades,” said Maria Salcedo, Ulta’s senior vice president of product sales. “As the only retailer in the United States, we are proud to be an integral partner of this iconic brand and are pleased to provide access and awareness to this phase of growth for the home.”

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