First introduced in 2013 in cooperation with Kendo, the development unit of the LVMH group, Marc Jacobs Beauty is in the process of returning to its cosmetic journey, which ended abruptly in 2021.
According to the official statement by the company, the Marc Jacobs Beauty brand is back on the scene as part of a new deal with the beauty category Coty, which previously focused only on the perfume portfolio.
Coty has long been the licensee of the Marc Jacobs Fragrances brand. Especially Daisy Marc Jacobs fragrance still exists as one of the most popular products of the company.
While the latest license agreements cover 15 years, it was shared that new products will appear on the shelves in 2025. While the Perfect Marc Jacobs line, which includes both make-up products and skin care products, has become one of the top 10 women’s perfumes around the world, it is inevitable to wait for its new products with excitement.