Introduced by Lancôme, HAPTA, the world’s first handheld makeup applicator designed for users with limited hand and arm mobility to make beauty accessible to everyone.
Introducing HAPTA, a new companion prototype that enables makeup to become a self-fulfilling experience for everyone. Bringing the sense of touch to women all over the world, HAPTA is designed for those with movement difficulties related to hand movement disorders, arthritis, Huntington’s disease and stroke.
HAPTA is essentially a motion stabilizing device. It harnesses the power of technology to assist those who have difficulty raising their arms due to limited mobility or back problems, and those with limited grip strength who struggle with precision practice. It also helps people with limited wrist mobility who may have trouble getting a comfortable angle when applying lipstick or mascara, as well as those who experience tremors and numbness in their hands.
Françoise Lehmann, Head of Lancôme Global Brand, on HAPTA, “For years we have been trying to offer every woman beauty solutions tailored to her needs. Beauty technology has enabled us to do this even more powerfully, revolutionizing the way we develop beauty products and services, and enabling greater personalization. With HAPTA we go one step further by making beauty more accessible, because everyone should have equal access to it.”says.
HOW WAS THIS NEED BORN?
An estimated 50 million people around the world live with limited motor skills. This complicates some everyday movements, such as putting on makeup. HAPTA is an ultra-precise smart make-up applicator that offers home lipstick application for users with limited hand and arm mobility.
WHAT ARE THE FEATURES OF TECHNOLOGY?
HAPTA was originally used to stabilize and straighten containers to give people with limited hand and arm mobility the ability to eat safely and independently. verilyContains technology created by
HAPT – ” the science of touchComing from the new Latin word tactile, meaning ‘ – a unique device designed to empower those with hand and arm movement disorders so that the application of makeup becomes intuitive and fun beyond disability.
THE FIRST AI-POWERED ASSISTANT MAKE-UP DEVICE: HOW DOES IT WORK IN THE PILL?
HAPTA, Lancôme’s first motion-compensating make-up device, works with your every move to help overcome hand movement challenges, making applying lipstick or mascara simple. With its adaptable strap and innovative “self-leveling” technology, it provides more precise application and better sensibility.
HAPTA with embedded self-alignment technology with real-time sensors for wide range of motion and fixed application; It moves with the twist of your arm and responds intuitively to your every move. HAPTA provides 360-degree rotation and up to 70-degree flexion and combines motors and gears to help effortlessly compensate for hand and wrist movements.
The self-balancing hinge system uses electronic motion stabilization technology to adjust the device’s position in real-time every second. 2 internal motors and a 9-axis accelerometer provide self-balancing motion control according to the user’s hand direction while keeping the device stable.
The easy-grip device is specially designed for people with special conditions related to hand movement to maximize comfort during use. With its ergonomic, lightweight (115g) and easy-to-use design, it’s now easier to hold the device and apply the lipstick correctly to enjoy a beautiful application.
WHAT WILL HAPPEN IN THE NEXT PERIOD?
HAPTA, which was first introduced for the application of lipstick at the 2023 Consumer Electronics Show held in Las Vegas, Nevada this week, will be developed with new robotic features that will also work in the application of mascara, one of the most common forms of self-expression through beauty. It will then be expanded to include other beauty products to bring us closer to our mission of making beauty more accessible and enjoyable for everyone.
