From J.Lo to Hailey Bieber, from Vanessa Hudgens to Rihanna to Gwyneth Paltrow, all celebrities have beauty series. They also do their own promotions. But are these products really good?
The number of celebrities harnessing their power in the skincare and beauty industry has exploded in recent years. If your favorite celebrity doesn’t have their own beauty brand or skincare brand yet, they’re probably considering one and they’ll be on our shelves soon.
From its inception to its delivery, the launch of a famous brand has certain features. But if the product is named after a celebrity, all of these procedures seem forgotten.
According to Bloomberg’s research, More than 50 celebrities and influencers have launched beauty and skincare brands in the last three years alone. . Most, with a few exceptions, have not offered consumers anything innovative when it comes to the beauty industry, and their existence does not imply any sustainability message.
Celebrities who launched their own brands in Turkey…
The situation is the same in Turkey. Many celebrities, from Emina Jahovic to Neslihan Yeldan, from Aslı Şen to Eda Taşpınar, from Selin Ciğerci to multi-follower Influencers, sell their brands under their own names. One of the best sellers is undoubtedly Influencer Seda Altın’s cellulite cream. But have complaints When you take a look at their website, “You can read many frightening facts, from those who say that worms come out of the triple detox tea, to those who have burning and redness problems when applying creams, and even those who lose their hair quickly. I wonder how the Ministry of Health gives permission for the sale of these products, and is there a special tolerance for celebrities?
Old-fashioned capitalism, the need for celebrities to constantly commodify themselves to prolong the cycle of both making money and fame, is now more dire than ever. And it’s not enough just to be an ambassador for a brand; now they should be CEOs.
I think celebrities all over the world have realized that if they sell their own brand instead of being the face of another brand, they can get a bigger share of the pie.
Celebrities’ love of launching beauty brands, Somali-American supermodel of Iman,self-titled in 1994 FAITH1994, when he started his cosmetics line, is considered the turning point of these works. Fenty empirehas turned its founder Rihanna into a billionaire.
The global beauty industry was calculated to be worth $532 billion, and the United States, the world’s largest beauty market, was valued at approximately $97.3 billion in 2021.
In skincare in particular, there is a tendency to grow from year to year with no signs of slowing down. So it makes sense for celebrities to want to make money off of it.
Hailey Bieber earned $14.5 million in 2022 with her Rare Beauty line. Jennifer Lopez has almost built a fragrance empire. Last year she celebrated the launch of her brand, JLo Beauty. “The number one question I’ve been asked over the years is about my skin, and that’s why I felt compelled to share what I learned,” Lopez said on the brand’s page. It took me 20 years to realize this dream.”
Gone are the days when a young superstar was called to be an ambassador for a brand like L’Occitane or Lancome.
The beauty brand named the number one brand of 2022 on beauty review site Cosmetify Florence by Mills it happened. The owner of the brand was none other than Stranger Things actress Millie Bobby Brown. Brown, who we know for her role as Eleven, admitted in a recent interview that she “didn’t know anything about beauty and skincare in the beginning”.
In the past, if you wanted to promote a skincare brand, you had to get TV channels, magazine editors to try and like it. However, now celebrities have platforms that reach millions of followers. As a matter of fact, many famous brands other than Fenty bother me a lot, and they all seem like shortcuts to making money.
