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The change of the ideal make-up face in 100 years

One hundred years ago, in 1919, the ideal makeup face was inspired by Hollywood and seen mostly in movie stars. In the 1940s and 1950s, everyone was using red lipstick and other beauty products that complemented their natural qualities. Throughout most of the 1900s, beauty products were manufactured only for fair-skinned women. But in the 1970s, darker shades came onto the market with the emergence of new cosmetic brands.

Beauty standards changed frequently between the 1970s and 1990s. Some women stopped wearing makeup altogether, while others preferred bright colors for the day. Today, the ideal face of makeup is usually geared towards evoking glamor. Makeup fashion is constantly evolving. And over the last 100 years, society has constantly changed its mind about what the ideal makeup face should look like.

For example, in the early 1900s, lips were the focal point of the face, and make-up was often used with sharp lines. However, in the 1950s a more rounded make-up in bright red hues became common. Similarly, popular eye makeup has changed drastically. Few color choices were popular in the 1930s, while pastel eyeshadows were popular in the 1980s.


(© Hulton Archive/Stringer/Getty Images)

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Between 1900 and 1919, makeup was done almost exclusively by movie stars and musicians. However, although there were limited consumers in those years, some important advances were made in the cosmetics industry. Max Factor set up its own beauty lab in 1909, and the first metal lipstick tube was invented in 1915.

Both developments influenced society’s preferred makeup look in the early 1900s. For a decade, makeup-wearing women favored pale, powdery skin and blotchy lips.


(© Underwood Archives/Getty Images)

) In the 1920s, products such as face powder and cream were popular, as tan products were still largely associated with movie stars. According to Vintage Dancer, a makeup site and online store by fashion history writer Debbie Sessions, the products helped women look natural while also reflecting Hollywood style. However, women have gone through some changes, especially regarding their lips. In the 1920s, the ideal face of make-up was made without red lipstick, usually applied in a rounded way to the lower lip and without using sharp lines.


(© Keystone-France/Getty Images)

The 1930s trend was thin eyebrows and thin eyelashes )

The ideal makeup face of the 1930s was powdered skin and paler blush. Women often colored their eyelids to create a bright effect and enhanced their eyelashes with dark colors. They avoided making eyelashes too thick. They tucked their eyebrows into slender shapes, often with high arches and winged edges. Some women even shaved their eyebrows completely and drew fine lines with a pencil.


(© Galerie Bilderwelt / Getty Images)

II. World War II affected the 1940s

World War II greatly affected the standard make-up look of the 1940s. Cosmetics in the 1940s were often hard to come by because of the war, and it was heavily taxed as a luxury item in many countries. Lip products, in particular, were favored by government officials as they were considered to be a morale booster for women living during the war. As a result, the ideal makeup face in the 1940s was red lipstick focused. Eyebrows are usually shaped like a rounded arch, and eye shadow and blush are used sparingly.


(© Bettmann / Getty Images)

1950s pink blushes were in the forefront In the 1950s, women generally preferred bold foundations, dark lip colors and pink blushes. In the 1950s, women aimed to look glamorous and flawless. It is also known that in these years, a light blush was applied to the cheekbones of the cheeks and a small wing was added to the edges of the eyeliners. Mascara was also popular during these years, but it was typically applied only to the upper lashes.


(© Bettmann / Getty Images)

1960s focal point was eye makeup

From the early 1900s to the 1950s, popular face makeup focused specifically on the lips, cheeks, and eyebrows. But in the 1960s, eye makeup became the focus. The trend in those years was opaque eyeshadow in pastel tones. Some women covered their eyelids with color, while others practiced shading, which is still popular today. To create a glamorous look in the 1960s, she would use pastel eyeshadow or eyeliner to draw a distinctive line in the crease of her eyelids. The look was typically paired with winged black eyeliner and finished with more eyeliner on the lower lash line.


(© Lambert / Getty Images)

In the 1970s, many women chose not to wear makeup

It can be difficult to determine what the ideal makeup face looked like in the 1970s. Some women still use the trends of the 1960s, while others prefer disco styles. A different group had brought the punk fashion to light at the time. However, many women in the 1970s rejected beauty stereotypes in general. To combat the sexism they often faced, those who wore make-up aimed to look natural. Cosmetic brands also realized this trend and started to introduce different products than usual. Glowing skin was popular in these years, and eye makeup was virtually non-existent except for light mascara.


(© Denver Post / Getty Images)

Makeup became more inclusive in the 1970s, mtagx10907 (mtagx10907) (mtagx10907)

During most of the 1900s, beauty products were made only for fair-skinned women. But in the 1970s, the influx of new cosmetic brands brought darker shades onto the market. By the late 1970s, cosmetics for black women became more accessible at makeup counters. And in 1978, Barbara Walden Cosmetics had created a unique beauty line for black women, sold in stores like Macy’s across the country.

In the 1980s, popular makeup was all about bright colors

When fashion was bright and colorful in the 1980s, so was the ideal face of makeup. Pink, purple, and blue eyeshadows were very popular, and pink blush was used heavily on the cheeks. Eyeliner has played a big role in these years. Eyeliners were applied in thick layers around the eyes and Madonna makeup was very popular.


(© Jeff Kravitz / Getty Images)

In the 1990s, the ideal makeup face was glowingx10907 (mtagx109071)

1990s, some past beauty trends like thin eyebrows and blue eyeshadow have been revived. However, there were some innovations that changed the ideal face of makeup over the decade. Glowing lips, for example, were popular throughout the entire 1990s. The most popular color of the time was red. It was also common to use glitter gel on the shoulders and neck.

Shine came to the fore in the 2000s

Brilliant blush and lip gloss help create the best makeup look in the early 2000s it happened. Women have used a variety of lip products to achieve high shine looks. In the early 2000s, an ideal make-up face was complemented by intense eyeliner and bright blush.

Smokey eye make-up became popular after 2010

Today’s makeup trend is the smoky eyeshadow that Kim Kardashian frequently applies. Eyes) is developing around it. Today, the ideal face of makeup is heavily influenced by trends on Instagram and YouTube. Eye pencils and eye shadows are quite in the foreground.

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