One of the most respected actors of his generation, American rising star Austin Butler, who has worked with the most prestigious directors and won Golden Globe and BAFTA awards, said, “I was very honored when I was offered to join the YSL Beauty family. I have been in contact with people who have known M. Saint Laurent in the past few years. “He broke the labels. He was a rebel and I love that trait. I’m proud to be a part of the legacy he started.” says.
YSL Beauty International General Manager Stephan Bezy; “As we searched for a figure to embody YSL Beauty’s new masculine vision, there could be no better choice for us than Austin Butler. As both an artist and a person, our brand’s values expressed through MYSLF, a modern representation of what it means to be a man. She embodies her many facets, embracing her individuality generously and assertively. That’s why we’re proud to welcome Austin Butler as the newest YSL Beauty fragrance ambassador.”
The commercial reveals the meeting between two gifted and award-winning young talents who came together for their first commercial project. Julia Ducournau, who won the Palme d’Or for her movie Titane, is one of the most promising directors of her generation, known for her powerful and unfiltered images.
Shot with a striking and bold aesthetic that radiates visual codes of luxury and beauty – shapeshifting and dynamic – the film tells an emotional story in which Austin Butler embodies all the selves that make up him.
The campaign was shot by Gray Sorrenti, a New York photographer: “For me, masculinity is best defined by self-confidence, refinement, kindness, and grace. Traits that represent all of Austin Butler. It was a wonderful experience working with him. Open-minded, generous and very It was fun. It was a real pleasure filming it.”
The movie will be released on the @yslbeauty Instagram account on August 22.
