Adem Erdal, CEO of MODALOG, Turkey’s First Modest Marketplace, the marketplace that brings together the leading brands of modest clothing, made statements about modest clothing and innovative designs.
“Nothing To Say About Your Style”With its slogan, it took the fashion world by storm and became the first of its kind in Turkey. “Modest Clothing Marketplace”opened as FASHION, gets full marks from fashion lovers with its product variety and innovative perspective.
Mentioning that the target audience of the modest clothing market is expanding in the fashion sector, MODALOG CEO Adem Erdal made remarkable statements. Expressing that the e-commerce sector continues its growth trend every year, Erdal said, “Developing technology, rapidly increasing internet access around the world, widespread use of mobile devices, changing customer habits and businesses’ demands for digitalization support the growth and development of e-commerce. The globalization of e-commerce offers businesses the opportunity to reach a wider customer base. It is an important factor that supports the growth of e-commerce. In the light of this information, we can say that e-commerce has a continuous growth potential and will continue to grow in the future.”he said.
Emphasizing that the tendency and intensity of online shopping of women who dress modestly is similar to other segments of society in general, Erdal said that online platforms are more preferred because they are the key to an easy and fast shopping.
THE TENDENCY TO SHOPPING IN THE MODEST FASHION ALSO SIGNED TOWARDS ONLINE PLATFORMS
Explaining that the world modest market has reached an annual growth rate of approximately 7.5 percent in their research, Adem Erdal continued his words as follows:
“However, we can say that the ratio of e-commerce to total commerce has reached 20 percent. Therefore, important parameters affecting e-commerce usage habits are the age phenomenon and mobile usage trend. Along with the online shopping service offered by hijab brands, the tendency to shop in hijab fashion as well. shifted from physical stores to online platforms”
MODALOG KNOWS THE DYNAMICS OF THE INDUSTRY VERY WELL
Expressing that MODALOG has an innovative and design-oriented perspective, Erdal said, “We, as Modalog, have established the digital meeting center of modest clothing for women who are active, socialize, active and self-confident who want to reflect their style, by bringing together design-oriented and innovative brands that know the dynamics of the industry very well, make industry stakeholders feel valued. The dreams that our business partners can reflect the most trendy products, and that women who prefer modest clothing can reach hundreds of brands and thousands of products from a single point, come true with Modalog.”said.
“WE AIM TO INTERACT WITH A WIDE AUDIENCE”
Finally, Erdal pointed out that they value cooperation with their suppliers and care about their satisfaction. “In this direction, we provide access to millions of target audiences from a single point and offer innovative solutions, with the support of artificial intelligence, we provide the opportunity to be visible and fair listing. We support our brands with 360-degree marketing communication, we come together in image studies and organizations. By offering a social e-commerce experience, modest Our biggest goal is to bring our industry stakeholders together and to be a platform where they feel they belong, with our slogan “We are together in Modalog, We are very strong together!”he concluded his speech.
