The Calvins or nothing campaign, which started with actor, singer and songwriter Maya Hawke and professional football player Romelu Lukaku, drew attention with visuals highlighting world-renowned talents and the most successful athletes in their fields throughout the season.
World-renowned tennis record holder Carlos Alcaraz posed for the final campaign shoot of the Calvin Klein, Calvins or nothing collection. Campaign photos and videos were shot by Gray Sorrenti. The black and white portraits in the campaign images wink at Carlos’ self-confidence and reveal the strength of the brand.
While posing with Calvin Klein’s Modern Cotton, Cotton Stretch and Cotton Classic underwear series, Carlos Alcaraz also carries Classic Straight denim trousers perfectly. Pieces from the Calvin Klein 1996 Underwear collection, which will take place in the 2023 season, are also included in the campaign. The 1996 underwear collection, which consists of black and white color groups and different prints, takes iconic underwear products from the Calvin Klein archive and modernizes them.