The LifeStyle collection, brought together with new interpretations of different silhouettes; It is designed for those who want to be themselves, to feel as they are, to appear as they feel. Launched with a commercial on March 13, the collection creates a retro style suitable for every character.
The LifeStyle collection, which provides a more sporty and lively appearance by ensuring harmony between original colors and combining different color tones in the best way, is designed in accordance with the trend of the season; Jogger styles, embroidery logos, oversize models and double-sided use of the products make a real difference. Shoes in the collection; It meets the consumer with the choice of the right and comfortable way to move forward in harmony with the flow, which does not like to stand still, which is constantly ongoing.
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Carrying the lines of masculine traces, this collection offers an extraordinary experience by integrating the spirit of the street with style.
Aybüke Pusat, hummel’s brand ambassador, regarding the cooperation; “Last year we embarked on a journey with hummel to celebrate our own existence and our decisions. Our aim in this journey we embarked on with the motto #SenkararVer; to move forward together with the happiness and excitement of being ourselves, by breaking out of the stereotypes.
