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Thursday, September 28, 2023

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Intimissimi is pleased to announce international icon Jennifer Lopez as its new global brand ambassador. The famous Italian underwear brand announced its partnership with Jennifer Lopez with its Spring/Summer 2023 collection campaign images.

The campaign, featuring Jennifer Lopez, celebrates femininity and appeals to women’s self-confidence and the power to feel valued in all roles in social life. Every woman today is a knowledgeable and successful role model, inspiring every single person to work hard and pursue dreams. With this message, Lopez is Intimissimi’s most popular brand ambassador for adding a strong and modern sex appeal to the brand and reflecting the brand’s core values.

Matteo Veronesi, CEO of Intimissimi, on Jennifer Lopez being the brand’s new global brand ambassador: “As we searched for a brand ambassador who represents the spirit of all our iconic customers, our first choice was of course Jennifer Lopez. We want a life where women are satisfied in the best possible way. We want them to live and feel empowered every day.” said.

Jennifer Lopez, on the other hand, discovered the Intimissimi brand for the first time during her trip to Italy last year; “I love Italy in every aspect, from its people to its fashion, from its culture and food to its history… When I discovered Intimissimi, I was immediately attracted by its precious silk fabrics, romantic lace, craftsmanship of the cuts, perfect patterns and deep designs.” She said, “I am proud to be an Intimissimi woman and it is an honor for the brand to see me as an Intimissimi woman who is confident, full of life and reflects her strong qualities.”

The brand’s creative director, Riccardo Ruini, reflects the essence of a dreamy and vivacious Italian summer, inspired by the colors of Positano, in the new Spring/Summer 2023 campaign featuring cinematic images. Fuchsia tones representing bougainvillea, orange resembling the shining sun and turquoise tones representing the Mediterranean add a fascinating touch to the campaign. Along with Director Gia Coppola and photographer Chris Colls, Ruini portrays an electrifying Italian coastal paradise. While revealing an ordinary day in the life of Jennifer Lopez, who sang “II Cielo in una stanza” to herself while sipping her coffee in a peaceful and pleasant way, the campaign portrays a woman with miracles and magic that all women can relate to.

Intimissimi Spring/Summer 2023 collection is on sale at www.intimissimi.com and all Intimissimi stores.

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