Jessica Chastain is the face of the new campaign of Gucci’s 25H watch. Developing her relationship with the Gucci brand with this campaign, Chastain takes her friendship with Alessandro Michele to the next level. Chastain, who appeared in front of the camera for the brand’s third Hortus Deliciarum jewelery collection in June, also chose Gucci while receiving the ‘Best Actress’ award for her performance in the movie “The Eyes of Tammy Faye” at the Academy Awards last March.
Featured in the movie titled “It’s Gucci Time”, Chastain is seen as a ‘screen idol’ character. Adapting to the retro aesthetic of the campaign, Chastain is also voiced with the movie’s monologue. Gucci’s new campaign film was shot by Ezra Petronio, while photos were taken by Mert Alas and Marcus Piggott.
Shaped by its slim silhouette, the 25H watch draws attention with its sharp lines and flamboyant bracelet. Chastain is seen with the model of the watch, which is offered in three different models, designed with 40mm steel and diamonds. The 25H watch, which is sold in Gucci stores around the world, was first designed in 1972. The 25H watch, which was designed differently in 2021 due to the centenary of the brand, was produced in Switzerland.