The legendary jean model Levi’s 501, which is reinterpreted every year by adhering to its roots and will leave 150 years behind this year, offers striking looks in the Spring/Summer 2023 season with the renewed selection of the brand face Boran Kuzum.
Successful actor Boran Kuzum expressed his excitement about the continuation of the cooperation and the 150th anniversary of 501: “I am happy and excited that our cooperation with Levi’s continues in the new season. I am proud to walk this path with Levi’s in the 150th anniversary of the 501 jeans that I wear with great pleasure. ” he stated.
In the selection where Boran Kuzum reflects his own style with inspiration from the iconic Levi’s stance, 501 Levi’s Original Light Indigo Stonewash jeans, which fit comfortably on the hip, where the “denim on denim” style, which is a must for 90’s fashion, can be achieved, as well as the new 501 ’54 with inspiration from the jeans in Levi’s archives. Silvertab Trucker Light Indigo Stonewash jackets are included. While the bold and assertive graffiti-printed Indigo Trucker jacket is among the most trendy pieces of the season with its special design, t-shirts with Levi’s logo add comfort and dynamism to the summer months with different pattern and color alternatives.
Levi’s is announcing the 150th anniversary of its iconic model worldwide with its “Best Worn Story” campaign. The “Best Worn Story” campaign features stories written and disseminated by anyone who puts on the fifth button and wears 501. This story, which is constantly being written, features characters, events and unique memories from ordinary heroes to icons. While honoring 501’s past, the campaign aims to pioneer the stories of future generations.
Boran Kuzum’s 150th anniversary special selection of 501 is on sale at all Levi’s stores, including window dressing, and on levis.com.tr.
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