Nicolas Ghesquière has set a date for the Louis Vuitton Cruise collection presentation: May 24, 2023. Other details, including geographic location and venue, are still secret.
Ghesquière, artistic director of women’s collections at Vuitton since 2013, often chooses an architectural marvel as the background for Vuitton’s cruise shows.
For its 2023 cruise show, the brand chose the Salk Institute in San Diego, a cliff-top research facility with a slender reflecting pool that stretches between two rows of identical Brutalist buildings that frame breathtaking views of the Pacific Ocean.
Louis Vuitton 2023 Cruise Show at the Salk Institute with views of the Pacific Ocean
Cruise collections represent an important delivery for luxury brands, as collections have a long sales window spanning several seasons and extra distribution, often through special offers and pop-up shops.
While destination shows have been interrupted during the coronavirus pandemic, to name a few; When Chanel went to Monaco, Dior Sevilla, Max Mara Lisbon and Gucci Puglia last year, they returned in glory.
Vuitton often displays its spring and fall womenswear and menswear collections in Paris, but has also held “side shows” in Bangkok, Miami, Shanghai and as far afield as Aranya, China.