Mango takes another step towards sustainability by launching its first denim collection, designed with circularity criteria so that its products can be reused and recyclable more easily after the end of their useful life. Thus, it supports the product to have a second life.
Included in the Mango Women’s collection, this new capsule collection features a variety of denim pieces, some of which are dirty-washed: The collection includes up-to-date, trendy silhouettes that marked the 2000s in indigo blue and black colors such as trousers, skirts, overalls, crop vests and coats. In these products, low-waisted models, cargo details, seamless hems and wide cuts draw attention.
To achieve greater circularity, the new products of the collection are designed with one type of fiber (100% cotton), at least 20% of which comes from recycled sources, and without the use of accessories such as edge treatment or jacron labels. In addition, the products are designed with 3D digital design technology to reduce the number of samples in order to obtain minimum waste during the development process.
Mango has realized the pieces in this collection in a way that minimizes their environmental impact in terms of chemical or water use, and has minimized the production of paper labels by adding an explanatory graphic for its customers about its circular design.
This collection was campaigned by Akroll (Barcelona) and stars American model Indira Scott, chosen by Mango for her vitality and commitment to the environment. Photographer Dario Catellani and video designer Héctor Ferreño are among the names that brought the campaign to life.
New sustainability strategy
Designed with cyclical criteria, the denim collection is the first capsule collection prepared by Mango within the framework of its new sustainability strategy, Sustainable Vision 2030. One of the goals of this new strategy is that by 2030, circular criteria dominate the design of its products and that 100% of its fibers are of sustainable or recycled origin.
For this, Mango will increase the design of products with circularity criteria in the coming years by producing more easily recyclable parts (considering their components and structures), concentrating on durability and using molds that prevent the generation of textile waste.
In this sense, Mango’s circularity strategy consists of three key actions that contribute to closing the loop: First, Give it back to the loop, which aims to create products with a simpler design with one type of fiber or fewer accessories to achieve greater recyclability; secondly, Extended life, which aims to design more durable products with reinforced structure and timeless design, thanks to the use of selected materials with physical properties approved by AITEX; the third is No Waste, which focuses on making optimum use of the materials used and reintroducing textile waste.
