Ray-Ban’s four classic sunglasses, which were born in the early 1930s with the Aviator model to prevent the high light reflections of American pilots, appear with the “Reverse Lens” technology, which gives its name to the extraordinary concave lens design. The campaign face of the Ray-Ban Reverse collection, which features innovative lens technology that has never been encountered before, was the famous supermodel Vittoria Ceretti.
The lenses, which emerged as a work of advanced engineering, evolve from the traditional convex shape to the concave shape thanks to its innovative technology. Complemented by a high-performance anti-glare coating, the matching lens design is designed to reduce reflections by up to 70% at wavelengths that the human eye is most sensitive to.
Developed with ergonomic frame designs, the Ray-Ban Reverse collection adapts to every face shape by revealing the cheekbones in Aviator, Wayfarer, Caravan and Boyfriend models, while revealing the secret of an airy stance. The collection, which is produced using sustainable materials considering nature, draws attention with this feature.