A world-famous clothing brand introduced its sustainable clothing collection using less water and energy. The brand, which has been producing quality botanical fibers from renewable wood raw materials with environmentally friendly and innovative technologies for 80 years, offers a sustainable fashion approach.
The negative impact of the textile industry on nature and the lifestyle of all living things in nature has accelerated the nature-friendly activities of fashion. While sustainable designs were not in demand from time to time in the past years, nature-friendly productions from shoes to various accessories increased after the pandemic’s intervention in our lives. In addition to these, sustainable clothing designs began to be seen on fashion lovers. Jimmy Key, a world-renowned brand in the sustainable clothing collection that many brands work with each year, offers a conscious fashion sense in cooperation with TENCEL, which produces botanical fibers.
USED FIBERS DO NOT ABSORPT MOISTURE MORE EFFICIENTLY THAN COTTON
Products that emerged upon the agreement of Jimmy Key and TENCEL brands, leads an urban and modern lifestyle. SThis collection, which has a unique line with its elegant and bohemian details, appeals to women who value comfort and style.
JIMMY KEY & TENCEL / Black short sleeve crew neck T-shirt (22K09TIZIANO – 22K09-TIZIANO): 299.95 TL
On the other hand, the natural-content fabrics used create timeless pieces with comfortable patterns, leaving an indispensable image in your style. While the Lyocell and Modal branded fibers of the TENCEL brand attract attention by absorbing moisture more effectively than cotton, thanks to the moisture management it provides, it gives a pleasant feeling of coolness and dryness to the skin throughout the day and night. In addition, a less favorable environment for bacterial growth offers more hygienic properties.
JIMMY KEY & TENCEL / Beige straight cut trousers with tie waist (21K09PRESTON – 21K09-PRESTON): 699,95
ITS BIGGEST FEATURE CAN RETURN TO NATURE ONE PERCENT PERCENT
One of the greatest features of the fibers is that they can be dissolved and composted in industry, home, soil and sea conditions and can be returned to nature one hundred percent. Botanical origin fibers, one of the most expensive fabrics in the world, increase the breathability of the product and provide a sense of natural comfort. In addition to being biodegradable, it also adds many superior features that make it feel good, such as softness, gentle touch, breathability, and durability to the fabrics it is in.
