According to the data of the Turkish Statistical Institute (TUIK), approximately 9 million tons of milk is collected from farmers every year in Turkey. 36% of the products obtained from processed milk is drinking milk, 26% is yogurt, 16.5% is cheese, 16% is ayran, 4% is butter, milk powder and cream. Turkey, which is among the top 10 countries in the world in milk production, cannot reach the desired level in consumption.
Marketing Director Selin Dora Falay, who made a statement on the occasion of 1 June World Milk Day, said, “A country that ranks first in the world in production is expected to be at the top in consumption. milk consumption is far below the European average. While an average of 60 liters of drinking milk is consumed per person per year in Europe, only 34 liters of milk are consumed in Turkey. Per capita consumption of milk and dairy products exceeds 250 liters as milk equivalent” .
“We can make our children love it at an early age”
Stating that low milk consumption in Turkey can be increased with innovative and functional products, Falay said, “Although we all know the benefits of milk, most of us are careful about consuming it regularly. And we are not disciplined. When we look at the statistics in the world, unfortunately, Turkey is far below the list in terms of milk consumption. We aim to increase the interest in milk with new product categories such as lactose-free, light, organic, protein, chocolate and fruit milks.” said.
Falay, who stated that they experienced an increase in demand with the addition of lactose-free milk to the product group, said, “While we bring innovation to the market with the products we produce for the needs of the consumer, we are also expanding the audience that milk addresses. “We cater to different tastes with our daily strawberry and chocolate milk varieties that can be consumed. In addition, we meet the expectations and needs of consumers who stay away from milk for various reasons, with different functional products we offer.” used the expressions
“Milk prevents aging of the brain”
United Nations Food and Agriculture Organization (FAO) In his study titled “The Contribution of Milk and Dairy Products in Human Nutrition” , milk, which is rich in calcium, magnesium, selenium and zinc, which is necessary for a healthy life, is an important source of vitamins with its A, C, D, B6 and B12 content. According to the studies of the World Health Organization, 1 glass of milk meets 48% of the daily protein needs of children at the age of development and it is recommended that individuals of all ages drink 2 glasses of milk a day. There is also an article called Cartinin