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Monday, September 25, 2023

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FAMOUS ITALIAN BRAND CALZEDONIA GAVE A FABULOUS SHOW

Making a name for itself with the unique events it organizes every year, Calzedonia held the CALZEDOMANIA – A Legs Celebration, attended by world stars, the previous day.

The show was brought to life in accordance with the spirit of the venue, in a magnificent atmosphere reflecting the neoclassicism of Palais Brongniart, one of the iconic buildings of Paris, that is, the Former Headquarters of the Paris Stock Exchange.

The guests, who embarked on an unforgettable experiential journey in the show masterfully designed by the Creative agency Villa Eugénie, the signature of world-renowned organizations, discovered every facet of the brand’s unique and unmistakable style, which has been constantly renewed over the years, room by room, against the breathtaking backdrop of Palais Brongniart.

Behind the grand façade of the Palais Brongniart, an oversized replica of the entrance door of an original Calzedonia boutique is interpreted, creating a sense of entry into the brand’s universe. A team of dancers and acrobats, including more than 60 artists, presented an unforgettable show with lights, mirrors and effects.

Iconic socks, which have been appreciated by customers since Calzedonia was founded in 1986, were reinterpreted with sustainable yarns and became the undisputed star of the event.


During the show, a preview of the Special Edition collection, worn by many artists and set to hit stores in early December, was also featured on the show. In this collection, glittery tights and leggings enriched with rhinestones, glittering patterns, jeweled corset-style cross bands, metal mesh and sensual body stockings enchanted the audience.

In the surreal ambiance of Calzedomania, guests including international influencers and many world-famous stars embarked on a journey where they discovered both the brand and its iconic style.

Shay Mitchell, Marco – Ozlem Temponi, Tina Kunakey

Demet Özdemir was the guest of Calzedonia from Turkey
The event, which is one of the few shows in the world where world stars such as Laetitia Casta, Chiara Ferragni, Shay Mitchell, Tina Kunakey, Leonie Hanne, Rossy de Palma, Sara Sampaio, Jasmine Tooks, Pamela Reif, Anna dello Russo, Sara Carbonero, Elisabetta Canalis appeared, hosted the event. They made Özlem – Marco Temponi couple on behalf of Calzedonia Turkey.

The Temponi couple, who are closely interested in their guests, heralded that the brand will have many surprise events next season.

Jasmine Ogun, Sara Sampaio, Rachel Araz Kiresepi

Demet Özdemir was the guest of the show that made a big impression from Turkey. Posing for the world press on the red carpet, Özdemir dazzled with her sincere attitude and elegance.

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