Pull&Bear, the young fashion brand of the Inditex group, opened its first concept store in the country. Organizing its first event in Turkey to celebrate this new step, the brand invited the country’s most important influencers, local and national journalists and famous figures to the event in Istanbul Modern, one of the city’s favorite venues. At the event, which bears the symbol of Pull&Bear dedicated to innovation, Istanbul Modern was chosen as the perfect environment to present this new image of the brand and to reflect its philosophy that combines fashion, music and art. In addition, the brand’s updated logo and its new image, which stands out with other innovations, will be presented in stores through multi-faceted screens within the scope of digital communication.
The beautiful view of the historical center of the city, the company’s new logo reflected in the water of the terrace pool and the opportunity to meet some members who are already part of the #pullandbearcommunity are the highlights of this event. Pull&Bear chose Turkey to showcase some of its innovations and create a community where fashion, art, music and the bravest young people come together.